Meet Alegar Packaging, your one-stop-shop for all things premium cannabis packaging. I was commissioned to design a suite of logos, icons and packaging to support the company's rebrand. Our goal was to create a bold, versatile core brand and also a more stylized range of sample packaging to demonstrate the variety of brands Alegar works with.
Branding
& Identity
It was important to distinguish Alegar from other brands in the cannabis space and establish their attention to detail and dependability. I took cues from athletic lifestyle brands and developed a system that is minimalistic, bold and adaptable across both web and packaging.
Core
Packaging
Design
Alegar offers numerous packaging options in many different materials—including glass, aluminum, plastic and paper. We applied Alegar's branding across their product line to inspire potential clients on asset usage and strengthen the presence of their brand on both web and sample kits.
Stylized
Packaging
Design
In addition to their core-branded items, I designed a more stylized collection of packaging with bold colors, playful illustrations and varied typography to better capture the wide range of brands they serve in the cannabis industry.
