Introducing the PEPSI® Wild Cherry Capsule Collection by Law Roach. Inspired by the bold, sweet taste of Pepsi Wild Cherry and the vibrant energy of 70s roller skating culture, quench your thirst with this limited-edition collaboration that expertly fuses fashion and flavor.
SCOPE
Visual Identity, Art Direction, Graphic Design, Illustration, Web Design, Packaging Design, Influencer Kits
CLIENT
Pepsi - 2024
IT'S ALL IN THE DETAILS
Every piece in this collection has been crafted with clever details that tell a story that is equal parts retro and modern, and undeniably Pepsi.
I designed a range of graphics, patterns and illustrations to decorate woven labels, all-over print interiors, an enamel belt buckle, custom Pepsi zipper pulls and embroidered cherry details, as well as the collection's dedicated website and secondary packaging.
THE COLLECTION
SATEEN BOMBER, CROPPED SATEEN BOMBER, BOTTLE CAP CROPPED BABY TEE, WILD CHERRY CROPPED BABY TEE, TEAR AWAY PANTS, TRACK SHORTS, DENIM JUMPSUIT, WILD CHERRY MONOCHROME HAT, BOTTLE CAP CREW SOCKS, KNEE HIGH SOCKS
FROM
LAW ROACH
“This collection is a celebration of individuality and self-expression.
Together, we’ve created a collection that will help people embrace their unique style while leaning into the history and iconic energy of the Pepsi brand.”
-Law Roach
CREDITS
PROJECT
Designer: Law Roach
Creative Director, Pepsi: Trey Veal
Agency: Alison Brod Marketing + Communications
PHOTOSHOOT
Photographer/Director: Noah Fecks
Producer: Noah Griffel
Production Assistant: Meredith Truax
Digital Technician: Luke Walter
Assistant / Runner: Diego Gomez
Food Stylist: Susan Ottaviano
Food Stylist Assistant: Liaden Leonard
Hair: Andrita Renee
Makeup: Jocelyn Biga
Styling: Jared Depriest
