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LAS VEGAS
CAPSULE '24

I designed a Pepsi capsule collection for the 2024 LV Super Bowl inspired by Las Vegas, football iconography, and historic Pepsi signage. Graphics feature Western typography, expressive patterns, playful illustrations, and a dynamic neon-inspired color palette.

SCOPE

Visual Identity, Art Direction, Graphic Design, Illustration, Web Design, Packaging Design, Influencer Kits

CLIENT

Pepsi - 2024

THE COLLECTION

VARSITY JACKET, ICE COLD CREWNECK, HEAVYWEIGHT COWBOY TEE, WILD CHERRY TRUCKER JACKET, HEAVYWEIGHT "GREETINGS FROM" TEE, HEAVYWEIGHT WILD CHERRY TEE, WILD CHERRY CORDUROY HAT, WILD CHERRY CAMP SHIRT

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