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Luna Cove

Co-Owner, Creative Director, Brand & Merch Designer

Luna Cove crafts premium hand-painted flags, banners and other quality goods. I co-founded the business in 2019 and served as co-owner, brand designer and photographer through October 2021. I oversaw the overall creative direction of the brand and managed the creation of all visual media, advertising, social media, web design and communications.

Scope

Creative Direction, Brand Identity, Graphic Design, Photography, Social Media Management, Web Design, Merchandise & Apparel Design

Years

2019-2021

Luna
Mercantile Co.

I designed the brand identity, products, and packaging for the brand, originally named Luna Mercantile Co.

 

A minimal black and white color scheme with pops of gold and oxblood complement vintage-style type. As the the brand's image evolved more into a trendy home and lifestyle oriented brand, we were in need of a rebrand.

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Luna Cove Rebrand

In 2021, we rebranded and renamed the business Luna Cove. The name change, brighter palette and more playful fonts better reflected the business's image and my creative direction for the brand. I illustrated a cartoon moon mascot to serve as our logomark, and paired it with vintage surf-inspired typography.