Pepsi x Law Roach

Introducing the Pepsi Wild Cherry Capsule Collection by Law Roach. Inspired by the bold, sweet taste of Pepsi Wild Cherry and the vibrant energy of 70s roller skating culture, quench your thirst with this limited-edition collaboration that expertly fuses fashion and flavor.

Every piece in this collection has been crafted with clever details that tell a story that is equal parts retro and modern, and undeniably Pepsi.

I designed a range of graphics, patterns and illustrations to decorate woven labels, all-over print interiors, an enamel belt buckle, custom Pepsi zipper pulls and embroidered cherry details, as well as the collection's dedicated website, packaging, and PR Kits.