Pepsi x Law Roach

Introducing the Pepsi Wild Cherry capsule collection by fashion stylist Law Roach—inspired by the bold, sweet taste of Wild Cherry Pepsi and the vibrant energy of 70s roller skating culture.

I created graphics, patterns, and illustrations to brand the collab and complement the retro inspiration behind Law’s pieces.

Every item in this collection was crafted with clever details that tell a story that is equal parts retro and modern, and undeniably Pepsi.

Some of my favorite details include the cobranded woven labels, jacket linings, enamel belt buckle, custom zipper pulls, and embroidered graphics.

I also designed the dedicated ecomm site, packaging, PR kits, and provided art direction for the photoshoot to create a unified visual identity for the collection.