Pepsi x Mary J. Blige

Pepsi and Mary J. Blige teamed up in 2024 to put on the Strength of a Woman Festival, a weekend celebration in New York City featuring live music, conversations, and experiences centered on empowering women and uplifting culture.

I designed a premium PR kit to coincide with the event—complete with a custom Wild Cherry varsity jacket, twilly, and commemorative box.

Graphic Design
Illustration
Packaging

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PEP_24_SOAW_PRKit_Twilly_IG.jpg
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